In another blog post, we stated that not all backlinks are created equal and that some carry more weight than others. The quality of the backlinks your site receives is paramount, but what exactly determines the quality of those links? Search engines are getting smarter and smarter all the time, and they can differentiate between high-quality and low-quality links in a heartbeat. So, there are things to consider before adding backlinks to your website.
All the backlinks you add should come from high-quality, relevant websites. More than that, theses links should come from natural sources, contain natural anchor text, be placed strategically, and with judicious frequency.
The first thing to do is to ensure that your links are coming from high-authority websites. What makes a high-authority site? Basically, it comes down to the blog’s popularity. It can be a challenge to get high-quality links when your blog is in its infancy, as the power players in your niche may be reluctant to link to a blog that hasn’t yet found its footing. There’s no need to swing for the fences by approaching the most popular blogs in your niche for backlinks (although there’s really nothing wrong with thinking big, either). As long as the site that is linking back to yours is more authoritative than yours, the backlink will carry some weight. Look for sites that have a higher Page Rank and an older domain age than yours.
It’s also important to consider the relevance of your backlinks, as this will make a big difference in the amount of influence the link has on your site’s ranking. If you have a cooking and food-related blog, backlinks that also have this content of content will have more weight than those that are about gardening, for example. Relevant links enhance your ranking because your site will appear highly relevant with niche-related keywords are searched. In addition to backlinks from your niche in particular, it’s also beneficial to get backlinks from related niches, too, because it increases your exposure.
Your choice of anchor text is also very important when adding links to your website. Incorporate anchor text naturally into your content and use anchor text that is relevant to your content. A search engine spider reads the anchor text and “tells” the search engine what the subject of the website is. When you use keyword-rich anchors, the search engines will be better able to rank your site by content. There’s no need to use phrases like “click here” as your anchor text. These calls to action are not necessary, as most web users instinctively know what to do when they come across a clickable link.
As you can see, obtaining relevant, high-quality backlinks for your website is very important. Obtaining lots of links is important, but obtaining those that will increase your site’s visibility and relevancy the most are by far the most valuable, so focus on quality first, and then quantity. This can be challenging when you first start out, but don’t lose hope. Reach out to other site owners/bloggers in your niche and make connections!