There are lots of ways to drive traffic to your website. Many internet marketing experts say that one of the best ways to bring your blog in front of a wider audience is to guest blog for other people. Guest blogging can help you to get backlinks to your site, increase your site traffic, gain more exposure, and solidify brand exposure. Here’s the catch: Not all guest posts will achieve these goals. Here are some do’s and don’ts to help you ensure your pots have the impact you’re hoping for.
Produce high-quality work: If you want your post to be compelling enough to lead its readers to your blog, you’re going to have to produce good-quality work that people will find valuable. Your goal as a guest poster is to provide value to an existing audience. The quality of your work reflects not only on you but also on the host blogger, so always do your best to provide work that both you and they can be proud of.
Proofread, proofread, proofread: Never submit a guest post that you haven’t proofread with a fine-tooth comb. If you submit an article that has grammatical or typographical errors in it or that others isn’t of high quality, there’s a chance the article will be rejected by the host blogger. They are under no obligation to accept your article, and they will only want to accept those that reflect highly on them, so always proofread from the beginning to ensure that your articles will be accepted proudly.
Write relevant content: Always tailor your post to the subject of the host blog. Your post won’t be accepted by the host if it’s not a good fit, so familiarize yourself with the host blog before crafting your post. If the blog is a good fit for you, their content will be in line with what you have to say, so it shouldn’t be difficult to create a post that blends your agenda with theirs.
Stuff your article full of links to your blog: Yes, the goal of guest blogging is to drive traffic to your site and gain exposure for your own blog, but if you spam your guest posts with links to your site, you are immediately going to lose credibility and your readers will stop reading. No one likes to feel like they are being spammed, and they will tune you out. That will spell disaster for your credibility. Keep your links to the most relevant and impactful places, which in most cases is the author’s bio box.
Duplicate your posts: Never submit the same guest post to more than one blog. You can write on the same topic multiple times, but always write a brand-new post each time.
Promote your blog in the post: Posts should always be informational and general in nature, not promotional. The goal of the post should be to gain exposure for your site and to drive traffic to it, not to sing your own praises.