The Power of Pinterest: Creating Optimized Pin Boards

If you’re like most people, you’ve probably been down the black hole that is Pinterest, looking for DIY projects you’ll never do, pinning recipes you’ll never make, and generally getting proficient at procrastinating. Sound familiar? The truth is, Pinterest is becoming one of the most commonly used websites. That fact alone is what has compelled many businesses to start using Pinterest to drive traffic to their websites. If you haven’t harnessed the power of Pinterest, what are you waiting for?

A simple step by step guide to using Pinterest to your blog.

Instead of pinning your blog posts according to the individual topic, create a dedicated “Blog” Pinterest board. This will not only make it easier for your followers to find your blog post pins, but they will also be able to follow your board easily. Resist the temptation to name your board “Blog,” or something equally vague, however. The best scenario is to name your board the same as your blog. If you write a lot of blog posts, it’s a good idea to create separate blog boards for each topic, each with a descriptive title that will be easily searchable. The more descriptive your board titles are, the more search engine optimized they will be and the better the chance there is that your blog will be found by the search engines.

Every time you write a blog post, pin it to your blog board. In the pin, be sure to include the following information for maximum impact:

  • A brief summary of the post. What’s the post about? Why should someone read it?
  • An eye-catching image. Pinterest is a visual medium. It’s very easy for users to scroll past your post if the image you choose doesn’t reach out and grab their attention.
  • A link to your blog article. Don’t make users have to search for your article on your blog. Link directly to it.
  • It’s also important to pin and re-pin other people’s content, too, as long as it’s relevant to your niche and the theme of your own content. This helps to populate your boards with the related content, which will also increase your exposure.

Final tips for using Pinterest to generate traffic for your business:

Pin relevant, good-quality content consistently. This will ensure that your pins will show up frequently in your followers’ feeds.

Cross-pin your blog posts on more than one relevant pin board, but don’t go crazy with cross-pinning! Each time you pin the same post it will show up as a separate item in your followers’ feeds, and it could be construed as spamming if you pin the same post too many times.

Follow those who follow you!

Finally, don’t forget to use your followers’ pin boards for pinning inspiration! Find out what interests them and what they are looking for by looking at their pin boards. Then, tailor your own pins to their interests so you get their attention with relevant content that bridges the gap between what you are offering and what they are interested in. In doing so, you’ll lead them right to your blog’s virtual front door.

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