If you’re looking for ways to increase traffic to your website, you’ve probably heard that search engine optimization (SEO) is the best way to go. For the most part, this is true. However, if you are seeing very slow upward movement in your search engine rankings even after months of working on your SEO campaign, you’re probably making some very common mistakes. Let’s look at some of the most common SEO mistakes.
Not paying attention to your analytics
Remember that there is more to search engine optimization than the amount of traffic you get. What’s also important (and, in fact more important than traffic) is conversion. In other words, how many of the people who are visiting your site are actually taking action such as buying what you have to sell, or signing up for your newsletter? That’s called your conversion rate and it’s very important. It’s important to check your site’s analytics to find out which of your keywords are converting the best and which are lagging. By knowing which keywords are garnering the most conversions you can better determine where to focus your optimization efforts.
Choosing the wrong keywords
It’s not easy to choose the right keywords for your website’s optimization. On the one hand, you want to choose popular phrases that searchers are likely to use, but it’s much harder to get ranked for those highly competitive words. Be specific. Whereas using generic keywords may bring in larger numbers of traffic (like casting a wide net) you’ll have more targeted success and higher conversions if you use more specific words.
Not having unique page titles for EVERY page
Don’t simply use your business name as the title tag on every page of your website. To maximize your optimization impact, you should be choosing a unique page title for every page on your site. Remember, too, that when your pages are shared via social media, the page title will be included in the tweet/post, so if you can be descriptive and unique with your page titles, you’ll more targeted traffic. It’s a good idea to include your company name in the page titles, but put it after the unique page title itself, like this: “Internet Marketing Services – Jane Doe Media Inc.”
Not using meta descriptions effectively
When you search for something in Google, have you ever noticed the little “blurb” under the page title of each result? That’s called the meta description, and it’s very important. Think of it as your “elevator pitch,” your 160-character opportunity to convince your reader to click through to your site. Make sure you maximize this! Use relevant keywords and create a unique meta description for each page on your site.
Using generic anchor texts for internal links
Many website owners who are new to the SEO game make the mistake of using generic anchor texts such as “click here” to lead readers to other pages in their site. Instead, it’s better to use descriptive anchor text that includes keywords. You don’t need to use these “call to action” terms. People know what to do when they come across a link. Using keywords in your anchor texts will be much more helpful in your SEO campaign.
If you’ve been making these SEO errors are aren’t sure how to fix them, don’t worry. Our search engine optimization expert services can do it for you.